Visual Content for Online Marketing with TourDash
Go further with out-of-the-box marketing by managing your online data and making it engaging for your online visitors. Common online visualization stops at showing images of your product. However nowadays you can show your business through a 360degree virtual tour. Google Maps Business View does wonders for businesses. Combining it with TourDash you’re capable of making a great virtual tour greater through better navigation and interaction.
Visualization does wonders for businesses, just take a look at our top 5 reasons why you should include visual content in your marketing:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text and 40% of people will respond better to visual information rather than plain text. (Sources: 3M Corporation and Zabisco)
- Publishers who use infographics grow in traffic an average of 12% more than those who do not.. (Source: AnsonAlex)
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
- Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
- Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
TourDash for your business; What's for dinner?
In a related article we spoke about having the opportunity to reserve at your favorite establishment from within the virtual tour, using TourDash. Did you know that this is not the only thing TourDash can do for your establishment? No? Well that’s great, let us inform you on what else you can do with TourDash!
“Can’t wait to see what the restaurant has for dinner? You won’t have to, just click on the menu on the table to see what’s for dinner!â€
One of TourDash’s great features allow you to personalize each object in your tour using dynamic hotspots. Basically what you create is an information field specifically for an object. You might wonder if it is difficult to make, but no, its very easy. Simply by connecting the dots over a menu card within your tour, you can make it an interactive point of interest that links to your restaurant’s menu either on your own homepage or the online PDF version of your menu. So, what’s for dinner?
Need Help?
Visit support.tourdash.com for all of our documentation. If you want to talk to us directly you can drop us a line at support@tourdash.com and we’ll get you started!
Not a TourDash Reseller?
Not a problem! Visit the TourDash Registration page and get started with TourDash today.
TourDash for your business; Enrich your content by using pictures
They say a picture is worth a thousand words. Combining TourDash with your virtual tour enables the use of pictures within it. By uploading a picture from your own computer or using its URL, you can simply embed it within the tour. Wherever and whenever you want it to appear. The best thing about adding pictures to the virtual tour using TourDash, is that you never have to do any resizing! TourDash automatically resizes the picture to fit the information field, making it very user friendly.
That’s not all though, every picture can be linked by URL to any web page you want. All you have to do is copy and paste the link within the editing field. In doing so you can add another dimension to your virtual tour!
“Take a good look at the screenshot below, it shows a creative yet effective way of picture usage within the virtual tour, using TourDash.â€
Need Help?
Visit support.tourdash.com for all of our documentation. If you want to talk to us directly you can drop us a line at support@tourdash.com and we’ll get you started!
Not a TourDash Reseller?
Not a problem! Visit the TourDash Registration page and get started with TourDash today.
TourDash for your business, Do Business through your Virtual Tour
In our last article we spoke about your website being your online business card and how it reflects you and your business. What makes your business unique? Why do customers keep coming back to you? You probably already answered these questions, however does your website display this well enough?
With TourDash you can seamlessly navigate your online visitors through your store and experience first hand the things that make your business special, online!
“Do you see that great looking T-shirt over there, the blue one with the fun logo? Try clicking the T-shirt!â€
By simply making use of the call-to-action buttons from the dynamic hotspots,which TourDash offers, and by linking to your webshop, your online visitors will turn into your online customers with the click of a button!
TourDash enables your web visitors to navigate online with an immersive ‘real world’ experience. More importantly though, it allows them to make purchases in your webshop!
Need Help?
Visit support.tourdash.com for all of our documentation. If you want to talk to us directly you can drop us a line at support@tourdash.com and we’ll get you started!
Not a TourDash Reseller?
Not a problem! Visit the TourDash Registration page and get started with TourDash today.
TourDash for your business; Encouraging visitors to reserve online
During the New York City Restaurant Week of 2013, statistics showed that visitors who used Google Maps Business View to experience a restaurant online, were 50 percent more likely to reserve a table. Which is a whopping 20 percent more compared to the restaurants without Google Maps Business View.
That is great and all, but how does TourDash fit in here? Using TourDash allows you to easily lead the online visitor from within the tour to actually making a reservation at your establishment.
Either by phone, via e-mail or contact form, TourDash uses and combines existing channels in the manner the owner of the establishment sees fit.
“How nice would it be to walk through a hotel and be able to book a room or reserve a table at your favorite restaurant?â€
That would be nice, wouldn’t it? TourDash makes sure your accommodation, be it a pub, cafe, restaurant, hotel, motel, bed & breakfast or even a vacation home, gets the attention it deserves.
Need Help?
Visit support.tourdash.com for all of our documentation. If you want to talk to us directly you can drop us a line at support@tourdash.com and we’ll get you started!
Not a TourDash Reseller?
Not a problem! Visit the TourDash Registration page and get started with TourDash today.
TourDash for your Business; Guide Your Visitors Through Your Website
Your website is your online business card, however, in many cases it is too static to leave behind a good impression. By using TourDash you can make your website interactive and accessible.
Use the same conviction that created your offline business and bundle it with TourDash to offer a similar experience online. TourDash offers you the opportunity to communicate your company characteristics by displaying specific information at times best suited for your visitors.
It all comes down to you being able to offer targeted information within the virtual tour, whenever you want it and your visitors need it. For example; emerge a visitor in the history of your business, display accurate product information or excite them about event opportunities.
TourDash makes your website more accessible by allowing you to include links and buttons to specific pages within your website. Don’t just send them to your homepage. If your visitors are virtually looking at products, show them more information using TourDash and direct them to a page within your website where they can purchase these products.
What are you waiting for? Offer your online visitors the unique opportunity to drop by and ensure a realistic experience online, through TourDash!
Need Help?
Visit support.tourdash.com for all of our documentation. If you want to talk to us directly you can drop us a line at support@tourdash.com and we’ll get you started!
Not a TourDash Reseller?
Not a problem! Visit the TourDash Registration page and get started with TourDash today.
Add relevant marketing & sales information to a Google Maps Business View
More and more small businesses see the marketing opportunities TourDash offers and make use of it. TourDash combines the positive aspects of a virtual tour with various marketing capabilities. Existing channels are directly accessible in a TourDash virtual tour for visitors.
In 3 steps TourDash facilitates the marketing and sales:
1. Provide small amounts of information at the right time;
2. This short information messages offer the opportunity towards further information (website or brochure);
3. Opportunities to provide sales
TourDash is an Omni-marketing application that enables businesses to add direct marketing and sales information into their Google Maps Business View.
When customers look at a specific item additional information can be displayed to reinforce the tour impression. Now you have got the customers attention and you can force your customers to action; pay a visit to your store, orientate and order online or provide additional information.
Other online channels are bundled and linked to from TourDash. You need to think about web-shops, bookings, event calendars or brochures.
Not yet signed up? Subscribe today, join our Demo Tour Contest and win up to 9 licenses for the first year!
TourDash 2014 World Cup Contest
We’re offering our resellers the opportunity to win a set of TourDash licenses for free! The idea is that in the spirit of the Football* World Cup we are giving you a chance to make your country proud! Pour all your talent and creativity into a TourDash and utilise a tour that perfectly depicts your home country. Together you can now make a great showcase for your potential clients and in doing so you have a chance to win up to 9 free licenses!
Simply head to our contest page to join the contest.
What’s the prize?
| License Type | 1st Prize | 2nd Prize | 3rd Prize |
|---|---|---|---|
| Silver | 3 | 2 | 1 |
| Gold | 3 | 2 | 1 |
| Platinum | 3 | 2 | 1 |
In plain English; First place will receive 3 silver, 3 gold and 3 platinum licenses. Second place will receive 2 silver, 2 gold and 2 platinum licenses. Third place will receive 1 silver, 1 gold and 1 platinum license. These licenses are free for the first year once you apply them, this effectively makes your first year pure profit.
Not a TourDash Reseller? What are you waiting for?
*That’s soccer for our American resellers.
Cross channel marketing with TourDash
Nowadays you can buy almost anything online. Music, clothes, books, and even groceries are delivered to the door. You just need to come off the couch to take the packets.
Bad news for entrepreneurs who offer their products in the traditional way. Customers who previously went out to go to their local store now remain behind their laptop to order online elsewhere.
Do they?
Internet offers new opportunities
The Internet as a sales channel offers the retail new opportunities. It provides among other for more contact. Internet can also provide an important boost to traditional (offline) sales. Especially when retailers are able to tune the online and offline sales on each other. That means creating synergies between the channels; cross-channel commerce!
Purchase independent of time and place
buying purely online has had its days. Customers are in their buying process (from deciding to purchasing) not completely online. Cross-channel shopping, where you combine online with offline shopping, is the future. Customers no longer think only channels. They buy what they need, where and when it best suits them, independent of time and place. Consumers are now buying a brand, rather than a channel.
Changes at a high rate
How people shop and the way that they do is changing rapidly. Where once both the orientation and the sale itself took place in the shop today, the consumer has the possibility to orientate online and possibly to go on direct to purchase: We cannot ignore the fact that today’s consumer is increasingly connected to the Internet.
Online interaction
Experience is important. After all emotion does buy. It remains a challenge to provide the online customer with the experience of the shop. What makes your store unique? Why do people come to you or your place? What mood do you put in your store? If images could tell your store’ story in an interactive and qualitative way, then those pictures are worth a thousand words.
TourDash brings offline marketing to online interaction with your clients. TourDash, where clicks meet bricks!
TourDash
TourDash is currently for your online customers the best option to experience the atmosphere of your shop. Offer you online customers the same experience in order to attract them to visit your store! By means of our advanced navigation menu customers are guided through the tour and our hotspots provided them interactive information about your location or products and services.
With TourDash you can direct your online customers from the virtual tour to your webshop or other specific parts of your website. Orientation was never so easy. The hotspotboxes can contain content in the form of text, photo or video. You can combine your website, webshop and social media at once, so you as a business owner have a more powerful marketing to your customers.
In short, TourDash enables the modern consumer to orientate online, before he decides to come with you to consume.
TourDash Tour of the Week | Week 23
We proudly present you this week tour of the week. It is a tour of a wellness resort that is published on an online platform where informing and inspiring people about wellness is central. This tour gives a visitor a complete picture of the site and allows the visitor to view the complete resort online, in peace. The best online orientation that is possible! In the virtual tour on the right spot, the most important sales information is added. The story of the resort is being told be means of this TourDash tour.
Providing information about the resort is not the only thing that is presented in this tour.
The online orientation for making a purchase is becoming increasingly important. Winning the trust of consumers is important and the online experience is positively influenced since mood and emotion play can be transferred using TourDash.
TourDash Reseller Spotlight
Ivo Vrancken – Ivo Vrancken | Beeldmaker
“Top quality Google Virtual Tours for businesses that appreciate good photography“.
Ivo is an image maker. His passion is the visualisation of messages and stories. In 1996 he started as a cameraman and developed into an all-round image maker. As a (self-directing) cameraman, editor and photographer with experience as a web editor and web designer, Ivo is able to create the images today’s online world is asking for. Since October 2013 Ivo is active in the Google Maps Business View program serving premium clients in, for example, the car, coffee, restaurant and wellness industry like Mini Brand Store Amsterdam and Nespresso boutique P.C. Hooftstraat, Amsterdam
If you’re located in the Utrecht area and you want to work with Ivo to realize your very own TourDash tour or if you have questions for Ivo regarding this TourDash tour, contact Ivo Vrancken!