Category: Online marketing

TourDash White Label program

Hello there! As you might remember recently we’ve implemented a small research and recieved a lot of important questions about ToutDash services. One of the question was about White Label. Untill today it was not indicated on our website, but we’ve been providing White Label solutions for our customers for a long time! 🙂
At the moment TourDash can offer you a full-featured White Label solution. You can have a customized version of live.tourdash.com portal, accessible from your own domain. There will be no TourDash-related branding, color scheme, logotypes, copyrights, etc. Portal will be adjusted to match your company needs. The same for copyrights inside the embedded tours, you will have you own copyright there.
As a reseller, you will have to purchase the licenses in TD store, like you regularly do, and assign them to your clients. And your clients will access your customized portal.
Currently, we have a one-off setup fee and also a White Label subscription fee, that is charged automatically every month. If you are interested, please email us request to support@tourdash.com with your requirements and we will send you a proposal for possible solutions with prices and fees.

Top 6 digital marketing trends of 2016

Hello, there! How are you doing? Today we want to discuss with you new tendencies of online marketing in the world this year. All of you work with online businesses, so we consider this article will be useful and informative for you. Let us know what you think about development and changing of digital marketing during last years. Let’s begin!

1. Of course, responsiveness

There is nothing new in an idea of websites responsive design. But this year responsiveness is becoming not just eligible and showing that you are keeping up with the times. It is absolutely necessary for everybody who don’t want to loose a half of potential profit. Common statistics says that 45 percent of all internet users most of the time use mobile devises to get online and find sought-for information! Just imagine what a huge part of your audience you will never rich if you don’t have user-friendly mobile version of your website.
More and more online business owners develop responsiveness, but still only small percent of all websites in the USA and Europe have comfortable mobile version.
Read: Upgrades of TourDash tours mobile version

2. Modern web design and high speed

The era of ancient primitive websites is finally ending! The way that your website is designed and how quickly it is being loaded plays a key factor in whether the visitor stays on it. As old sites get redesigned in 2016 we can see a shift from just providing content that is useful to providing content that is useful, visually attractive, and quick to load on the end user’s screen (no matter the device). Also speed of a website loading is one the of the most important factors that influence Google ranking.
Read: TourDash: guide your visitors through your website

3. SEO and content marketing

Search Engine Optimization isn’t dead, it’s growing up. Search engines algorithms become more advanced and they are constantly able to filter what content is trying to game the system and what is genuinely useful for the end user. It means that in 2016 SEO will continue its shift to content marketing. So the best way to get good positions in Google is to write high quality contents and be really useful for your audience. Getting to the first page of Google search is still a very big step for your online business.
Read: 3 ways how Google Business View can improve your positions in Google

4. New era of old email marketing

Email is quite possibly the oldest form of digital interaction. It may seem like an outdated model and not as flashy as social media or SEO. However, a recent email testing reveals that email marketing is extremely effective way to provide online sales!  Email marketing is constantly developing and today it is very technological communication channel, which allows you to bring useful and interesting information directly to the customers mailboxes. Nowadays for some business niches email gives much more engagement than social media and even a website!
Read: Cross channel marketing with TourDash

5. Video content is the future

Since 2015 YouTube has been continuing to dominate the web. Video proved that it is a key player as a content type. Long form content, such as blogging, will always have its place as a content marketing medium, but video is able to engage users at a much higher rate. In fact, studies have shown that visitors stay on a webpage at list for two minutes longer if there is a video on it.
Moreover video is easy to share across platforms. But video marketing isn’t all about going viral, as people think. There are many different ways you can effectively use video to drive awareness, engagement, and sales – through landing page videos, product demos, audience updates, etc.
Read: TourDash for your business. Combine video with virtual tour

6. Actually, this is all about more interactivity

Interactive content takes your digital marketing and online business to the next level. It works because of engaging the users in some unique experience with your content, making it more personal. In 2016 we can see more interactive content through the form of video (such as 360-degree video), virtual reality, and advertisements that are more two-way between the company and their target audience. In this point Google virtual tour with TourDash addons seems to be a very effective marketing channel for your business.
Read: 3 reasons to make a Google virtual tour for your company
What other digital marketing trends do you know? What do you think about online business development?

3 reasons to make a Google virtual tour for your company

Woody Allen ones said: “Eighty percent of success is showing up”. This is especially true today when the Internet has completely changed the way we make a decision to buy. There are various reasons why adding a virtual tour to your marketing can improve your business. We selected top 3 reasons to make a Google virtual tour for your company right away.

1. Attract more customers

Google virtual allows your potential customers to see the inside of your business which gives them an extra level of confidence in it. This significant advantage sets you apart from your competitors and provides an informative and entertaining experience. Your location is open 24 hours a day, 7 days a week anywhere in the world. Isn’t it awesome?

2. Generate more and faster sales

Independent researches show that online viewers are 115% more likely to book accommodation, buy a product or use some services when a virtual tour or video is viewed instead of usual photos. As an example, virtual tours on websites of hotels increase online booking with 85%. The statistics can be even more impressive for the TourDash virtual tour because of the effective interactive instruments.

3. Increase clients’ loyalty

Perfect way to attract customers and get them to understand the benefits of any service or product is to explain and show what they can expect for their money. Today there are many businesses which lose valuable sales by not taking full advantage of internet marketing. With a Google Business View your customers know what to expect before their visit and are less likely to have disappointment or to feel confused.
With TourDash you can also show your special promotions, tell the interesting story of your company, products or service. People like creative treatment and will definitely remember your business because of an unusual experience.

3 ways how Google Business View can improve your positions in Google

Are you still in doubt whether your business needs a Google virtual tour? We prepared three interesting facts for you. Who knows, it might help you make a right decision.
1. Your Google virtual tour will appear not only in Google Maps, but also it will be shown in organic Google search and on your Google+ Local page. With four access points to your virtual tour (organic search, Google+, Google Maps, Pegman) you have much more opportunities to be seen by your target audience.
2. Google virtual tour with TourDash addons embedded to your website makes visitors be three times longer on the webpage with the tour. So compelling use of virtual technology will keep visitors on your site, but furthermore it will keep them coming back. As you know it really improves the behavioral factor of your website, which in its turn have a good influence on ranking.
3. People like to share interesting websites and pages. So if your virtual tour is really exiting be sure you will have a lot of sharings in social media. And this is very positive factor for promotion of your website in Google and of your business in general. TourDash offers a bunch of effective features that can make your tour viral in social networks.
Higher Google positions will help you attract more daily traffic on your website. Obviously, every visitor is a potential customer.